Since its premiere in 1981, MTV (Music Television) has revolutionized the music industry. Now the network is at it again adding what is called “MTV Switch”, a public service campaign that calls on the network’s global audience to take part in the fight against global warming.

Ten PSAs, (public service announcements), short films (5 of each) from an assembly of creative agencies were distributed to the network’s 165 TV channels last week.

“MTV wants to tackle the issue of the environment in a way that provokes thought and engages the audience,” said Jackson, (director of social responsibility at MTV). ” We wanted to show opportunities for change. What are the things that you could be doing rather than the things that you shouldn’t be doing.”

The spots showcase a range of styles including 180’s tongue-in-cheek animated clip about “False” Greens, with an animated character encouraging viewers to consider the “color’s” meaning.

The Selmore and Cake’s live-action spot showing kids reenacting a video game rather than playing it in order to prompt young people to think about ways to entertain themselves without using energy, just to name a few of what will be showcased.

The PSAs have the ability to reach an audience of 560 million, (15-25 year olds), in 162 countries.

It’s an innovative way to get the “younger” generation of greenies stimulated in ways they can use their creativity and smarts to help the environment!

Now “I want my green MTV” will become embedded in public thought, that’s the hope!