Fiat just introduced a new computer application which will allow owners of selected Fiat cars to evolve more eco-friendly driving habits.
The application, called ecoDrive can be downloaded from the website created by digital agency AKQA. The program will allow you to collect data on a USB stick and view material about you driving style, fuel consumption, and emission of pollutants, all on your computer.
With ecoDrive, you can generate suggested tips for your daily routes and tricks that can help reduce fuel consumption by up to 15%. It will also be able to give drivers hands-free control over digital music players, mobile telephones and other devices.
Fiat’s head of digital marketing, Luis Cilimingras, says:
“Drivers want to save money, especially in the midst of the current economic situation. This is the first time drivers will be able to know how efficiently they drive and get useful tips to improve their driving style.”
I must say, I played around with the program and it’s pretty cool. Let’s hope that other car companies pick up on this awesome ecoDrive program.
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